Consider this: You could lose your webmistress/master. It could happen any number of ways. The two of you could have a falling out. Or your webmistress could out of the blue announce that she’s pursuing a different career path and doesn’t have time to maintain your site anymore. Or she could simply disappear off the […]

There seems to be quite a bit of confusion and, yes, outright deception going around about Web site statistics. So, here’s a quick breakdown for you. I’m going to use as an example the stats program AWStats. It’s a very common feature offered by hosts as a way of tracking your traffic.
Here’s an example of […]

This is a comprehensive guide to websites for authors. It was originally written by a partner of our company who is no longer with us and has requested that her name be withheld.
Introduction: Your Purpose
No author would dream of scrawling out messages on index cards and cutting them up to use as promotional bookmarks or […]