Archive for the 'Articles' Category

How to Not Become a Spammer

Saturday, June 7th, 2008

Email spam. We all get it. We all hate it. What might be surprising is how many in the industry of book publishing are not just receiving spam but also sending it.
But what exactly constitutes email spam? Wikipedia says,
E-mail spam, also known as unsolicited bulk email (UBE) or unsolicited commercial email (UCE), is the […]

Should Aspiring Authors Establish a Web Presence?

Sunday, April 6th, 2008

I get this question every once in a while from unpublished writers inquiring about our services. It’s always been tough for me to answer it, since from my side of the table as the developer of websites, it’s hard to judge the real value of taking this plunge. The question behind the question is, of […]

Book Trailers: My Two Perspectives

Wednesday, February 6th, 2008

I’ll be blunt: I don’t get book videos.
As a reader, they generally do nothing for me. And as a web designer involved with author promotion, I’ve been struggling to understand the value vs. the cost of them. So in an effort to educate myself and perhaps shed some light on the situation, I’d […]

Bring on the Freebies!

Tuesday, December 11th, 2007

I’ve yet to meet anyone who doesn’t like free stuff. The great thing about anything that’s free is that if it disappoints you, you’ve essentially lost nothing except the time it took you to check it out. Today I’m going one step further to save you that time and give you a list of online […]

Who Owns Your Website?

Thursday, June 21st, 2007

Until recently, I’d been laboring under the impression that once a client paid for a design, it was legally theirs to do with as they pleased. Then I heard of a client of ours whose site was designed by another company, who wants to switch to host with us, but her designer won’t allow her […]

Losing Your Webmistress

Thursday, June 21st, 2007

Consider this: You could lose your webmistress/master. It could happen any number of ways. The two of you could have a falling out. Or your webmistress could out of the blue announce that she’s pursuing a different career path and doesn’t have time to maintain your site anymore. Or she could simply disappear off the […]

Interpreting Web Site Statistics

Thursday, June 21st, 2007

There seems to be quite a bit of confusion and, yes, outright deception going around about Web site statistics. So, here’s a quick breakdown for you. I’m going to use as an example the stats program AWStats. It’s a very common feature offered by hosts as a way of tracking your traffic.
Here’s an example of […]

 




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