Archive for the 'Articles' Category

Don’t Forget the Content!

Friday, October 24th, 2008

“Can I have a Flash movie on my home page? Can my design look like a big desk with clickable graphics? Can I have music?”
Those are just a handful of the questions I’ve been asked when brainstorming a website design with a new client. I could name tons of other examples where clients […]

The Bottom Line on Online Promo

Friday, October 3rd, 2008

My first introduction to the online romance community happened in about 1999 or so when I found the All About Romance website. Up until then, I’d had no one with which to discuss my love of romance novels, but through the small handful of interactive sites like AAR that existed back then, for the first […]

How to Not Become a Spammer

Saturday, June 7th, 2008

Email spam. We all get it. We all hate it. What might be surprising is how many in the industry of book publishing are not just receiving spam but also sending it.
But what exactly constitutes email spam? Wikipedia says,
E-mail spam, also known as unsolicited bulk email (UBE) or unsolicited commercial email (UCE), is the […]

Should Aspiring Authors Establish a Web Presence?

Sunday, April 6th, 2008

I get this question every once in a while from unpublished writers inquiring about our services. It’s always been tough for me to answer it, since from my side of the table as the developer of websites, it’s hard to judge the real value of taking this plunge. The question behind the question is, of […]

Book Trailers: My Two Perspectives

Wednesday, February 6th, 2008

I’ll be blunt: I don’t get book videos.
As a reader, they generally do nothing for me. And as a web designer involved with author promotion, I’ve been struggling to understand the value vs. the cost of them. So in an effort to educate myself and perhaps shed some light on the situation, I’d […]

Bring on the Freebies!

Tuesday, December 11th, 2007

I’ve yet to meet anyone who doesn’t like free stuff. The great thing about anything that’s free is that if it disappoints you, you’ve essentially lost nothing except the time it took you to check it out. Today I’m going one step further to save you that time and give you a list of online […]

Who Owns Your Website?

Thursday, June 21st, 2007

Until recently, I’d been laboring under the impression that once a client paid for a design, it was legally theirs to do with as they pleased. Then I heard of a client of ours whose site was designed by another company, who wants to switch to host with us, but her designer won’t allow her […]

 




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